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Value\u3002\u65e5\u672c\u8a9e\u3067\u306f\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3002<\/p>\n<p>\u8981\u3059\u308b\u306b\u3001\u9867\u5ba21\u4eba\u304c\u53d6\u5f15\u3092\u59cb\u3081\u3066\u304b\u3089\u96e2\u8131\u3059\u308b\u307e\u3067\u306b\u3001\u3069\u308c\u3060\u3051\u306e\u4fa1\u5024\u3092\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u308b\u306e\u304b\u3092\u8003\u3048\u308b\u6307\u6a19\u3060\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30aa\u30bf\u30af\u304f\u3093\u306f\u601d\u3063\u305f\u3002<\/p>\n<p><strong>\u300cLTV\u3063\u3066\u3001\u306a\u3093\u3061\u3083\u3089\u00d7\u306a\u3093\u3061\u3083\u3089\u00d7\u306a\u3093\u3061\u3083\u3089\u3067\u51fa\u305b\u308b\u3093\u3058\u3083\u306d\uff1f\u300d<\/strong><\/p>\n<p>ARPPU\u3001CVR\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3001\u7c97\u5229\u7387\u3001\u8cfc\u5165\u983b\u5ea6\u3001\u7d99\u7d9a\u671f\u9593\u3002<\/p>\n<p>\u3044\u308d\u3044\u308d\u306a\u6307\u6a19\u304c\u767b\u5834\u3059\u308b\u304c\u3001\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001\u9867\u5ba2\u304c\u304a\u91d1\u3092\u6255\u3046\u91d1\u984d\u3068\u56de\u6570\u3092\u639b\u3051\u5408\u308f\u305b\u308c\u3070\u3001\u751f\u6daf\u4fa1\u5024\u304c\u51fa\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u5229\u76ca\u7387\u307e\u3067\u639b\u3051\u5408\u308f\u305b\u308c\u3070\u3001\u9867\u5ba21\u4eba\u5f53\u305f\u308a\u306b\u3069\u308c\u3060\u3051\u5229\u76ca\u304c\u6b8b\u308b\u306e\u304b\u3082\u8a08\u7b97\u3067\u304d\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3002<\/p>\n<p>\u3053\u308c\u3001\u66b4\u8ad6\u306b\u898b\u3048\u3066\u5b9f\u306f\u304b\u306a\u308a\u672c\u8cea\u7684\u306a\u767a\u60f3\u306a\u306e\u3067\u306f\uff1f<\/p>\n<p>\u4eca\u56de\u306f\u3001\u30aa\u30bf\u30af\u304f\u3093\u306e\u76f4\u611f\u3092\u6570\u5b66\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u4e8b\u696d\u63a1\u7b97\u306e3\u65b9\u5411\u304b\u3089\u5fb9\u5e95\u691c\u8a3c\u3059\u308b\u3002<\/p>\n<h2>\u7b2c1\u7ae0\uff1a\u305d\u3082\u305d\u3082LTV\u306f\u4f55\u3092\u8a08\u7b97\u3057\u305f\u3044\u6570\u5b57\u306a\u306e\u304b\uff1f<\/h2>\n<p>LTV\u3092\u8003\u3048\u308b\u3068\u304d\u3001\u6700\u521d\u306b\u533a\u5225\u3059\u3079\u304d\u306a\u306e\u306f\u3001\u58f2\u4e0a\u3068\u5229\u76ca\u3067\u3042\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u3042\u308b\u9867\u5ba2\u304c\u751f\u6daf\u306b\u308f\u305f\u3063\u3066\u5408\u8a0810\u4e07\u5186\u3092\u652f\u6255\u3063\u3066\u304f\u308c\u305f\u3068\u3059\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u305d\u306e\u5546\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b8\u4e07\u5186\u306e\u539f\u4fa1\u304c\u304b\u304b\u308a\u3001\u9867\u5ba2\u5bfe\u5fdc\u3084\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u306b\u3082\u8cbb\u7528\u304c\u5fc5\u8981\u3060\u3063\u305f\u3089\u3069\u3046\u306a\u308b\u306e\u304b\u3002<\/p>\n<p>\u58f2\u4e0a\u306f10\u4e07\u5186\u3067\u3082\u3001\u4f01\u696d\u306b\u6b8b\u308b\u4fa1\u5024\u306f10\u4e07\u5186\u3067\u306f\u306a\u3044\u3002<\/p>\n<p>\u3057\u305f\u304c\u3063\u3066\u3001LTV\u3092\u8a08\u7b97\u3059\u308b\u969b\u306b\u306f\u3001\u5c11\u306a\u304f\u3068\u3082\u6b21\u306e2\u7a2e\u985e\u3092\u533a\u5225\u3057\u305f\u3044\u3002<\/p>\n<ul>\n<li><strong>\u58f2\u4e0a\u30d9\u30fc\u30b9\u306eLTV\uff1a<\/strong>\u9867\u5ba2\u304c\u751f\u6daf\u306b\u308f\u305f\u3063\u3066\u751f\u307f\u51fa\u3059\u58f2\u4e0a\u3002<\/li>\n<li><strong>\u5229\u76ca\u30d9\u30fc\u30b9\u306eLTV\uff1a<\/strong>\u9867\u5ba2\u304c\u751f\u6daf\u306b\u308f\u305f\u3063\u3066\u751f\u307f\u51fa\u3059\u7c97\u5229\u3084\u8ca2\u732e\u5229\u76ca\u3002<\/li>\n<\/ul>\n<p>\u5b9f\u52d9\u3067\u306f\u3001\u3069\u3053\u307e\u3067\u306e\u8cbb\u7528\u3092\u5dee\u3057\u5f15\u304f\u304b\u306b\u3088\u3063\u3066\u5229\u76ca\u30d9\u30fc\u30b9\u306eLTV\u306e\u610f\u5473\u3082\u5909\u308f\u308b\u3002<\/p>\n<p>\u5546\u54c1\u539f\u4fa1\u3060\u3051\u3092\u5dee\u3057\u5f15\u304f\u306e\u304b\u3002\u9867\u5ba2\u5bfe\u5fdc\u8cbb\u3082\u5dee\u3057\u5f15\u304f\u306e\u304b\u3002\u5e83\u544a\u306b\u3088\u308b\u7372\u5f97\u8cbb\u7528\u307e\u3067\u5dee\u3057\u5f15\u304f\u306e\u304b\u3002<\/p>\n<p>\u3053\u3053\u3092\u66d6\u6627\u306b\u3059\u308b\u3068\u3001\u540c\u3058\u300cLTV\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u4f7f\u3063\u3066\u3044\u3066\u3082\u3001\u8a08\u7b97\u3057\u3066\u3044\u308b\u3082\u306e\u304c\u9055\u3063\u3066\u3057\u307e\u3046\u3002<\/p>\n<p><strong>\u30aa\u30bf\u30af\u304f\u3093\u3001\u307e\u305a\u306f\u4f55\u306e\u4fa1\u5024\u3092\u6c42\u3081\u305f\u3044\u306e\u304b\u5b9a\u7fa9\u3057\u3088\u3046\u306a\uff57\uff57\uff57<\/strong><\/p>\n<h2>\u7b2c2\u7ae0\uff1aLTV\u306f\u672c\u5f53\u306b\u300c\u7a4d\u300d\u3067\u51fa\u305b\u308b\u306e\u304b\uff1f<\/h2>\n<p>\u7d50\u8ad6\u304b\u3089\u3044\u3048\u3070\u3001\u4e00\u5b9a\u306e\u6761\u4ef6\u3092\u6e80\u305f\u305b\u3070\u3001LTV\u306f\u8907\u6570\u306e\u6307\u6a19\u306e\u7a4d\u3067\u8a08\u7b97\u3067\u304d\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u7e70\u308a\u8fd4\u3057\u8cfc\u5165\u3059\u308bEC\u30b5\u30a4\u30c8\u306a\u3089\u3001\u6b21\u306e\u3088\u3046\u306a\u5f0f\u304c\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p><code>\u58f2\u4e0aLTV\uff1d\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7\u751f\u6daf\u8cfc\u5165\u56de\u6570<\/code><\/p>\n<p>\u3055\u3089\u306b\u3001\u751f\u6daf\u8cfc\u5165\u56de\u6570\u3092\u6b21\u306e\u3088\u3046\u306b\u5206\u89e3\u3059\u308b\u3002<\/p>\n<p><code>\u751f\u6daf\u8cfc\u5165\u56de\u6570\uff1d\u5e74\u9593\u8cfc\u5165\u983b\u5ea6\u00d7\u5e73\u5747\u7d99\u7d9a\u5e74\u6570<\/code><\/p>\n<p>\u3059\u308b\u3068\u3001<\/p>\n<p><code>\u58f2\u4e0aLTV\uff1d\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7\u5e74\u9593\u8cfc\u5165\u983b\u5ea6\u00d7\u5e73\u5747\u7d99\u7d9a\u5e74\u6570<\/code><\/p>\n<p>\u3068\u306a\u308b\u3002<\/p>\n<p>\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u304c3,000\u5186\u3001\u5e74\u9593\u8cfc\u5165\u983b\u5ea6\u304c4\u56de\u3001\u5e73\u5747\u7d99\u7d9a\u5e74\u6570\u304c5\u5e74\u306a\u3089\u3001<\/p>\n<p><code>3,000\u5186\u00d74\u56de\u00d75\u5e74\uff1d60,000\u5186<\/code><\/p>\n<p>\u58f2\u4e0a\u30d9\u30fc\u30b9\u306eLTV\u306f6\u4e07\u5186\u3067\u3042\u308b\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u7c97\u5229\u7387\u304c60\uff05\u306a\u3089\u3001<\/p>\n<p><code>6\u4e07\u5186\u00d70.60\uff1d36,000\u5186<\/code><\/p>\n<p>\u7c97\u5229\u30d9\u30fc\u30b9\u306eLTV\u306f3\u4e076,000\u5186\u3068\u306a\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u5358\u4fa1\u30fb\u983b\u5ea6\u30fb\u7d99\u7d9a\u671f\u9593\u30fb\u7c97\u5229\u7387\u3092\u639b\u3051\u5408\u308f\u305b\u308b\u65b9\u6cd5\u306f\u3001LTV\u3092\u69cb\u6210\u3059\u308b\u8981\u7d20\u3092\u7406\u89e3\u3059\u308b\u3046\u3048\u3067\u5408\u7406\u7684\u3060\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u5e74\u9593\u8cfc\u5165\u983b\u5ea6\u3084\u7d99\u7d9a\u671f\u9593\u306f\u3001\u5b9f\u969b\u306e\u9867\u5ba2\u884c\u52d5\u3092\u6b63\u3057\u304f\u8868\u3059\u3088\u3046\u306b\u5b9a\u7fa9\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n<p>\u307e\u305f\u3001\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u3084\u8cfc\u5165\u983b\u5ea6\u304c\u9867\u5ba2\u306e\u7d99\u7d9a\u671f\u9593\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5909\u5316\u3059\u308b\u5834\u5408\u3001\u5358\u7d14\u306a\u5e73\u5747\u5024\u3092\u639b\u3051\u5408\u308f\u305b\u308b\u3060\u3051\u3067\u306f\u3001\u5b9f\u969b\u306eLTV\u3068\u305a\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<h2>\u7b2c3\u7ae0\uff1a\u3067\u306f\u3001CVR\u306fLTV\u306e\u69cb\u6210\u8981\u7d20\u306a\u306e\u304b\uff1f<\/h2>\n<p>\u3053\u3053\u3067\u30aa\u30bf\u30af\u304f\u3093\u304c\u6700\u521d\u306b\u63d0\u5531\u3057\u305f\u8aac\u306b\u623b\u308d\u3046\u3002<\/p>\n<p><strong>\u300cLTV\uff1dARPPU\u00d7CVR\u00d7\u30ea\u30d4\u30fc\u30c8\u7387\u300d<\/strong><\/p>\n<p>\u3053\u306e\u5f0f\u306b\u306f\u3001\u91cd\u8981\u306a\u554f\u984c\u304c\u3042\u308b\u3002<\/p>\n<p>ARPPU\u306f\u8ab2\u91d1\u8005\u5f53\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\u3002CVR\u306f\u4e00\u5b9a\u306e\u6bcd\u6570\u304b\u3089\u8cfc\u5165\u3084\u8ab2\u91d1\u306b\u81f3\u308b\u5272\u5408\u3002\u30ea\u30d4\u30fc\u30c8\u7387\u306f\u518d\u8cfc\u5165\u306a\u3069\u306e\u5272\u5408\u3092\u8868\u3059\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u91cd\u8981\u306a\u6307\u6a19\u3067\u306f\u3042\u308b\u304c\u3001\u5f79\u5272\u304c\u7570\u306a\u308b\u3002<\/p>\n<p>\u7279\u306bCVR\u306f\u3001\u57fa\u672c\u7684\u306b\u306f\u898b\u8fbc\u307f\u5ba2\u3092\u9867\u5ba2\u3078\u8ee2\u63db\u3059\u308b\u52b9\u7387\u3092\u6e2c\u308b\u6307\u6a19\u3060\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001EC\u30b5\u30a4\u30c8\u306b10\u4e07\u4eba\u304c\u8a2a\u554f\u3057\u3001CVR\u304c2\uff05\u306a\u3089\u8cfc\u5165\u8005\u306f2,000\u4eba\u3068\u306a\u308b\u3002<\/p>\n<p>\u3053\u3053\u306b\u5e73\u5747\u8cfc\u5165\u5358\u4fa13,000\u5186\u3092\u639b\u3051\u308c\u3070\u3001\u521d\u56de\u8cfc\u5165\u306e\u58f2\u4e0a\u306f600\u4e07\u5186\u3067\u3042\u308b\u3002<\/p>\n<p><code>10\u4e07\u4eba\u00d70.02\u00d73,000\u5186\uff1d600\u4e07\u5186<\/code><\/p>\n<p>\u3057\u304b\u3057\u3001\u3053\u3053\u3067\u7b97\u51fa\u3057\u305f\u306e\u306f\u9867\u5ba2\u5168\u4f53\u306e\u521d\u56de\u58f2\u4e0a\u3067\u3042\u3063\u3066\u30011\u4eba\u306e\u9867\u5ba2\u304c\u751f\u6daf\u306b\u3082\u305f\u3089\u3059\u4fa1\u5024\u3067\u306f\u306a\u3044\u3002<\/p>\n<p>CVR\u3092\u639b\u3051\u308b\u3068\u304d\u306b\u306f\u3001\u8a2a\u554f\u8005\u6570\u3084\u898b\u8fbc\u307f\u5ba2\u6570\u306a\u3069\u3001\u5bfe\u8c61\u3068\u306a\u308b\u6bcd\u6570\u304c\u5fc5\u8981\u306b\u306a\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u901a\u5e38\u306eLTV\u306f\u3001\u3059\u3067\u306b\u7372\u5f97\u3057\u305f\u9867\u5ba21\u4eba\u5f53\u305f\u308a\u306e\u4fa1\u5024\u3092\u8a08\u7b97\u3059\u308b\u6307\u6a19\u3060\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001CVR\u306f\u9867\u5ba2\u7372\u5f97\u6570\u3084\u9867\u5ba2\u7372\u5f97\u52b9\u7387\u3092\u8a08\u7b97\u3059\u308b\u969b\u306b\u4f7f\u3044\u3001LTV\u306f\u7372\u5f97\u3057\u305f\u9867\u5ba2\u306e\u5c06\u6765\u4fa1\u5024\u3092\u8a08\u7b97\u3059\u308b\u969b\u306b\u4f7f\u3046\u306e\u304c\u57fa\u672c\u3067\u3042\u308b\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u7372\u5f97\u3057\u305f\u9867\u5ba2\u306e\u5c5e\u6027\u304c\u5909\u308f\u308c\u3070\u3001\u5e73\u5747LTV\u3082\u5909\u308f\u308a\u5f97\u308b\u3002\u3057\u304b\u3057\u3001CVR\u305d\u306e\u3082\u306e\u3092\u901a\u5e38\u306eLTV\u306b\u76f4\u63a5\u639b\u3051\u308b\u5fc5\u8981\u306f\u306a\u3044\u3002<\/p>\n<p><strong>CVR\u306f\u5165\u53e3\u306e\u6307\u6a19\u3001LTV\u306f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u5168\u4f53\u306e\u6307\u6a19\u3002\u3053\u306e\u9055\u3044\u304c\u91cd\u8981\u306a\u306e\u3067\u3042\u308b\u3002<\/strong><\/p>\n<h2>\u7b2c4\u7ae0\uff1a\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u639b\u3051\u308c\u3070LTV\u306b\u306a\u308b\u306e\u304b\uff1f<\/h2>\n<p>\u3067\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u306f\u3069\u3046\u3060\u308d\u3046\u304b\u3002<\/p>\n<p>\u3053\u3061\u3089\u306fLTV\u3068\u5bc6\u63a5\u306b\u95a2\u4fc2\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u3001\u9867\u5ba2\u304c\u7e70\u308a\u8fd4\u3057\u8cfc\u5165\u3059\u308b\u307b\u3069\u3001\u4e00\u822c\u7684\u306b\u306f\u9867\u5ba21\u4eba\u5f53\u305f\u308a\u306e\u7d2f\u8a08\u58f2\u4e0a\u304c\u5897\u3048\u308b\u304b\u3089\u3060\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u305d\u306e\u307e\u307e\u639b\u3051\u308c\u3070\u3088\u3044\u308f\u3051\u3067\u306f\u306a\u3044\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u521d\u56de\u8cfc\u5165\u8005\u306e30\uff05\u304c2\u56de\u76ee\u3082\u8cfc\u5165\u3059\u308b\u3068\u3059\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u30012\u56de\u76ee\u306e\u8cfc\u5165\u8005\u306e\u3046\u3061\u30013\u56de\u76ee\u3082\u8cfc\u5165\u3059\u308b\u4eba\u306e\u5272\u5408\u304c30\uff05\u3068\u306f\u9650\u3089\u306a\u3044\u3002<\/p>\n<p>\u4eee\u306b\u6bce\u56de\u306e\u7d99\u7d9a\u8cfc\u5165\u7387\u304c30\uff05\u3067\u4e00\u5b9a\u3060\u3068\u3059\u308c\u3070\u3001\u671f\u5f85\u8cfc\u5165\u56de\u6570\u306f\u6b21\u306e\u3088\u3046\u306b\u6c42\u3081\u3089\u308c\u308b\u3002<\/p>\n<p><code>\u671f\u5f85\u8cfc\u5165\u56de\u6570\uff1d1\uff0b0.3\uff0b0.3\u00b2\uff0b0.3\u00b3\uff0b\u2026\u2026<\/code><\/p>\n<p>\u3053\u308c\u306f\u7121\u9650\u7b49\u6bd4\u7d1a\u6570\u306a\u306e\u3067\u3001<\/p>\n<p><code>\u671f\u5f85\u8cfc\u5165\u56de\u6570\uff1d1\u00f7\uff081\uff0d0.3\uff09\u22521.43\u56de<\/code><\/p>\n<p>\u3068\u306a\u308b\u3002<\/p>\n<p>\u521d\u56de\u8cfc\u5165\u3092\u542b\u3081\u3066\u3001\u9867\u5ba21\u4eba\u5f53\u305f\u308a\u7d041.43\u56de\u8cfc\u5165\u3059\u308b\u3068\u3044\u3046\u8a08\u7b97\u3060\u3002<\/p>\n<p>\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u304c3,000\u5186\u306a\u3089\u3001<\/p>\n<p><code>3,000\u5186\u00f7\uff081\uff0d0.3\uff09\u22524,286\u5186<\/code><\/p>\n<p>\u58f2\u4e0a\u30d9\u30fc\u30b9\u306eLTV\u306f\u7d044,286\u5186\u3068\u306a\u308b\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u3053\u308c\u306f\u300c\u5404\u8cfc\u5165\u5f8c\u306b\u6b21\u306e\u8cfc\u5165\u3078\u9032\u3080\u78ba\u7387\u304c\u5e38\u306b30\uff05\u300d\u300c\u8cfc\u5165\u5358\u4fa1\u304c\u4e00\u5b9a\u300d\u3068\u3044\u3046\u5358\u7d14\u5316\u3057\u305f\u4eee\u5b9a\u306b\u57fa\u3065\u304f\u3002<\/p>\n<p>\u5b9f\u969b\u306eEC\u3067\u306f\u3001\u5546\u54c1\u306b\u3088\u3063\u3066\u8cb7\u3044\u66ff\u3048\u5468\u671f\u304c\u9055\u3046\u3002\u98df\u54c1\u306a\u3089\u6bce\u6708\u8cfc\u5165\u3059\u308b\u4eba\u3082\u3044\u308c\u3070\u3001\u5bb6\u96fb\u306a\u3089\u6570\u5e74\u306b\u4e00\u5ea6\u3057\u304b\u8cfc\u5165\u3057\u306a\u3044\u4eba\u3082\u3044\u308b\u3002<\/p>\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u73fe\u5b9f\u306eLTV\u3092\u6c42\u3081\u308b\u306b\u306f\u3001\u5358\u7d14\u306a\u30ea\u30d4\u30fc\u30c8\u7387\u3060\u3051\u3067\u306a\u304f\u3001\u8cfc\u5165\u9593\u9694\u3084\u9867\u5ba2\u306e\u7d99\u7d9a\u72b6\u6cc1\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<h2>\u7b2c5\u7ae0\uff1a\u30b5\u30d6\u30b9\u30af\u306a\u3089\u3001\u3082\u3063\u3068\u7c21\u5358\u306a\u639b\u3051\u7b97\u3067\u51fa\u305b\u308b\u8aac\uff57\uff57\uff57<\/h2>\n<p>\u3053\u3053\u3067\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u3002<\/p>\n<p>\u6bce\u6708\u6599\u91d1\u3092\u652f\u6255\u3046\u30b5\u30fc\u30d3\u30b9\u306a\u3089\u3001\u6708\u9593\u58f2\u4e0a\u3068\u9867\u5ba2\u306e\u7d99\u7d9a\u671f\u9593\u3092\u4f7f\u3063\u3066LTV\u3092\u63a8\u8a08\u3067\u304d\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u6b21\u306e\u6761\u4ef6\u3092\u8a2d\u5b9a\u3059\u308b\u3002<\/p>\n<ul>\n<li>\u6708\u9593ARPU\uff1a2,000\u5186<\/li>\n<li>\u6708\u9593\u7c97\u5229\u7387\uff1a80\uff05<\/li>\n<li>\u6708\u9593\u89e3\u7d04\u7387\uff1a5\uff05<\/li>\n<\/ul>\n<p>\u6708\u9593\u89e3\u7d04\u7387\u304c\u4e00\u5b9a\u3067\u3001\u7d99\u7d9a\u4e2d\u306e\u58f2\u4e0a\u3084\u7c97\u5229\u7387\u3082\u4e00\u5b9a\u3068\u4eee\u5b9a\u3059\u308b\u3068\u3001\u7c97\u5229\u30d9\u30fc\u30b9\u306eLTV\u306f\u6b21\u306e\u5f0f\u3067\u63a8\u8a08\u3067\u304d\u308b\u3002<\/p>\n<p><code>LTV\uff1d\u6708\u9593ARPU\u00d7\u7c97\u5229\u7387\u00f7\u6708\u9593\u89e3\u7d04\u7387<\/code><\/p>\n<p>\u6570\u5b57\u3092\u4ee3\u5165\u3059\u308b\u3068\u3001<\/p>\n<p><code>2,000\u5186\u00d70.80\u00f70.05\uff1d32,000\u5186<\/code><\/p>\n<p>\u7c97\u5229\u30d9\u30fc\u30b9\u306eLTV\u306f3\u4e072,000\u5186\u3068\u306a\u308b\u3002<\/p>\n<p>\u3053\u306e\u5f0f\u306f\u3001\u7d99\u7d9a\u7387\u304c\u4e00\u5b9a\u3067\u3042\u308b\u3068\u3044\u3046\u4eee\u5b9a\u306e\u3082\u3068\u3001\u5c06\u6765\u306e\u7c97\u5229\u3092\u7a4d\u307f\u4e0a\u3052\u305f\u7d50\u679c\u3092\u7c21\u7565\u5316\u3057\u305f\u3082\u306e\u3060\u3002<\/p>\n<p>\u306a\u304a\u3001\u5272\u5f15\u7387\u3084\u9867\u5ba2\u3054\u3068\u306e\u58f2\u4e0a\u5909\u52d5\u306a\u3069\u3092\u8003\u616e\u3059\u308b\u3068\u3001\u8a08\u7b97\u306f\u3055\u3089\u306b\u8907\u96d1\u306b\u306a\u308b\u3002<\/p>\n<p>\u305d\u308c\u3067\u3082\u3001\u30b5\u30d6\u30b9\u30af\u4e8b\u696d\u306eLTV\u304c\u3001\u6708\u9593\u58f2\u4e0a\u30fb\u7c97\u5229\u7387\u30fb\u89e3\u7d04\u7387\u3068\u3044\u3046\u5c11\u6570\u306e\u6307\u6a19\u304b\u3089\u63a8\u8a08\u3067\u304d\u308b\u3053\u3068\u306f\u5206\u304b\u308b\u3002<\/p>\n<p><strong>\u300cLTV\u306f\u306a\u3093\u3061\u3083\u3089\u306a\u3093\u3061\u3083\u3089\u306e\u7a4d\u3068\u3001\u306a\u3093\u3061\u3083\u3089\u3067\u5272\u308b\u8a08\u7b97\u3067\u51fa\u305b\u308b\u300d\u8aac\u3001\u304b\u306a\u308a\u771f\u7406\u306b\u8fd1\u3065\u3044\u3066\u304d\u305f\uff57\uff57\uff57<\/strong><\/p>\n<h2>\u7b2c6\u7ae0\uff1a\u30aa\u30bf\u30af\u304f\u3093\u5f0f\u30fbLTV\u306e\u7a76\u6975\u5206\u89e3\u30e2\u30c7\u30eb<\/h2>\n<p>\u3053\u3053\u307e\u3067\u306e\u8a71\u3092\u6574\u7406\u3057\u3001\u30aa\u30bf\u30af\u304f\u3093\u306e\u66b4\u8ad6\u3092\u5b9f\u52d9\u7684\u306a\u30e2\u30c7\u30eb\u3078\u9032\u5316\u3055\u305b\u3066\u307f\u3088\u3046\u3002<\/p>\n<h3>\u58f2\u4e0a\u30d9\u30fc\u30b9\u306eLTV<\/h3>\n<p><code>LTV\uff1d\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7\u5e74\u9593\u8cfc\u5165\u983b\u5ea6\u00d7\u5e73\u5747\u7d99\u7d9a\u5e74\u6570<\/code><\/p>\n<h3>\u7c97\u5229\u30d9\u30fc\u30b9\u306eLTV<\/h3>\n<p><code>LTV\uff1d\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7\u5e74\u9593\u8cfc\u5165\u983b\u5ea6\u00d7\u5e73\u5747\u7d99\u7d9a\u5e74\u6570\u00d7\u7c97\u5229\u7387<\/code><\/p>\n<h3>\u65b0\u898f\u9867\u5ba2\u5168\u4f53\u306e\u58f2\u4e0a\u671f\u5f85\u5024<\/h3>\n<p><code>\u671f\u5f85\u58f2\u4e0a\uff1d\u96c6\u5ba2\u6570\u00d7CVR\u00d7\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7\u671f\u5f85\u8cfc\u5165\u56de\u6570<\/code><\/p>\n<h3>\u65b0\u898f\u9867\u5ba2\u5168\u4f53\u306e\u7c97\u5229\u671f\u5f85\u5024<\/h3>\n<p><code>\u671f\u5f85\u7c97\u5229\uff1d\u96c6\u5ba2\u6570\u00d7CVR\u00d7\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7\u671f\u5f85\u8cfc\u5165\u56de\u6570\u00d7\u7c97\u5229\u7387<\/code><\/p>\n<p>\u3053\u306e4\u3064\u306e\u5f0f\u3092\u4f7f\u3044\u5206\u3051\u308c\u3070\u3001\u9867\u5ba21\u4eba\u5f53\u305f\u308a\u306e\u4fa1\u5024\u3068\u3001\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u4e8b\u696d\u5168\u4f53\u306e\u53ce\u76ca\u6027\u3092\u533a\u5225\u3057\u3066\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u3053\u3053\u3067\u6c42\u3081\u308b\u671f\u5f85\u7c97\u5229\u306f\u3001\u5e83\u544a\u8cbb\u3084\u9867\u5ba2\u7372\u5f97\u8cbb\u7528\u306a\u3069\u3092\u5dee\u3057\u5f15\u304f\u524d\u306e\u5024\u3067\u3042\u308b\u3002<\/p>\n<p>\u4e8b\u696d\u3068\u3057\u3066\u63a1\u7b97\u304c\u5408\u3046\u304b\u3092\u8003\u3048\u308b\u306a\u3089\u3001\u9867\u5ba2\u7372\u5f97\u8cbb\u7528\u3067\u3042\u308bCAC\u3082\u6bd4\u8f03\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p><code>\u9867\u5ba2\u7372\u5f97\u5f8c\u306e\u8ca2\u732e\u5229\u76ca\u306e\u76ee\u5b89\uff1d\u7c97\u5229\u30d9\u30fc\u30b9\u306eLTV\uff0dCAC<\/code><\/p>\n<p>\u3053\u306e\u5024\u304c\u30d7\u30e9\u30b9\u3067\u3042\u3063\u3066\u3082\u3001\u56fa\u5b9a\u8cbb\u306a\u3069\u3092\u8cc4\u3048\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u3002\u3057\u304b\u3057\u3001\u5c11\u306a\u304f\u3068\u3082\u9867\u5ba2\u7372\u5f97\u306b\u3044\u304f\u3089\u4f7f\u3048\u308b\u306e\u304b\u3092\u8003\u3048\u308b\u305f\u3081\u306e\u51fa\u767a\u70b9\u306b\u306f\u306a\u308b\u3002<\/p>\n<h2>\u7b2c7\u7ae0\uff1a\u305d\u3082\u305d\u3082LTV\u306f\u7a4d\u3060\u3051\u3067\u5b8c\u5168\u306b\u51fa\u305b\u308b\u306e\u304b\uff1f<\/h2>\n<p>\u3053\u3053\u3067\u6700\u5f8c\u306e\u843d\u3068\u3057\u7a74\u3092\u6307\u6458\u3057\u305f\u3044\u3002<\/p>\n<p>\u5b9f\u306f\u3001LTV\u3092\u7a4d\u3067\u8868\u305b\u308b\u3053\u3068\u3068\u3001LTV\u3092\u6b63\u78ba\u306b\u4e88\u6e2c\u3067\u304d\u308b\u3053\u3068\u306f\u5225\u554f\u984c\u3067\u3042\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u304c\u540c\u30583,000\u5186\u306e\u9867\u5ba2\u304c2\u4eba\u3044\u308b\u3068\u3059\u308b\u3002<\/p>\n<p>\u9867\u5ba2A\u306f\u6bce\u6708\u8cfc\u5165\u3059\u308b\u304c\u30013\u304b\u6708\u3067\u96e2\u8131\u3059\u308b\u3002<\/p>\n<p>\u9867\u5ba2B\u306f\u8cfc\u5165\u983b\u5ea6\u3053\u305d\u4f4e\u3044\u304c\u30015\u5e74\u9593\u306b\u308f\u305f\u3063\u3066\u8cfc\u5165\u3057\u7d9a\u3051\u308b\u3002<\/p>\n<p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border=\"1\" cellpadding=\"8\" cellspacing=\"0\">\n<tr>\n<th>\u30aa\u30bf\u30af\u304f\u3093\u306e\u4e3b\u5f35<\/th>\n<th>\u691c\u8a3c\u7d50\u679c<\/th>\n<\/tr>\n<tr>\n<td>LTV\u306f\u7a4d\u3067\u51fa\u305b\u308b<\/td>\n<td>\u6761\u4ef6\u3092\u63c3\u3048\u308c\u3070\u6b63\u3057\u3044<\/td>\n<\/tr>\n<tr>\n<td>\u5358\u4fa1\u00d7\u8cfc\u5165\u983b\u5ea6\u00d7\u7d99\u7d9a\u671f\u9593\u3067\u51fa\u305b\u308b<\/td>\n<td>\u58f2\u4e0a\u30d9\u30fc\u30b9\u306e\u57fa\u672c\u30e2\u30c7\u30eb\u3068\u3057\u3066\u5408\u7406\u7684<\/td>\n<\/tr>\n<tr>\n<td>\u3055\u3089\u306b\u7c97\u5229\u7387\u3092\u639b\u3051\u308c\u3070\u3088\u3044<\/td>\n<td>\u7c97\u5229\u30d9\u30fc\u30b9\u306eLTV\u3092\u6c42\u3081\u308b\u65b9\u6cd5\u3068\u3057\u3066\u5408\u7406\u7684<\/td>\n<\/tr>\n<tr>\n<td>CVR\u3082\u639b\u3051\u308c\u3070LTV\u306b\u306a\u308b<\/td>\n<td>\u901a\u5e38\u306eLTV\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u7372\u5f97\u6570\u3084\u96c6\u56e3\u5168\u4f53\u306e\u671f\u5f85\u58f2\u4e0a\u3092\u6c42\u3081\u308b\u969b\u306b\u4f7f\u3046<\/td>\n<\/tr>\n<tr>\n<td>\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u305d\u306e\u307e\u307e\u639b\u3051\u308c\u3070\u3088\u3044<\/td>\n<td>\u4e0d\u5341\u5206\u3002\u8cfc\u5165\u56de\u6570\u3084\u7d99\u7d9a\u671f\u9593\u3078\u306e\u5909\u63db\u304c\u5fc5\u8981<\/td>\n<\/tr>\n<tr>\n<td>\u7a4d\u3060\u3051\u3067\u6b63\u78ba\u306a\u672a\u6765\u304c\u5206\u304b\u308b<\/td>\n<td>\u9867\u5ba2\u884c\u52d5\u3084\u524d\u63d0\u6761\u4ef6\u306b\u3088\u3063\u3066\u8aa4\u5dee\u304c\u751f\u3058\u308b<\/td>\n<\/tr>\n<\/table>\n<p>\u7d50\u5c40\u3001LTV\u306e\u57fa\u672c\u306f\u6b21\u306e\u5f0f\u306b\u96c6\u7d04\u3067\u304d\u308b\u3002<\/p>\n<p><strong>\u58f2\u4e0aLTV\uff1d\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7\u671f\u5f85\u8cfc\u5165\u56de\u6570<\/strong><\/p>\n<p><strong>\u7c97\u5229LTV\uff1d\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7\u671f\u5f85\u8cfc\u5165\u56de\u6570\u00d7\u7c97\u5229\u7387<\/strong><\/p>\n<p>\u8cfc\u5165\u983b\u5ea6\u3068\u7d99\u7d9a\u671f\u9593\u3092\u4f7f\u3046\u5834\u5408\u306f\u3001\u671f\u5f85\u8cfc\u5165\u56de\u6570\u3092\u305d\u308c\u3089\u306b\u5206\u89e3\u3067\u304d\u308b\u3002<\/p>\n<p>\u30b5\u30d6\u30b9\u30af\u306a\u3089\u3001\u4e00\u5b9a\u306e\u6761\u4ef6\u306e\u3082\u3068\u3067\u6708\u9593\u58f2\u4e0a\u3084\u7c97\u5229\u3092\u89e3\u7d04\u7387\u3067\u5272\u308b\u65b9\u6cd5\u3082\u4f7f\u3048\u308b\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u30aa\u30bf\u30af\u304f\u3093\u306e\u66b4\u8ad6\u306f\u3001\u65b9\u5411\u6027\u3068\u3057\u3066\u306f\u6b63\u3057\u3044\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001ARPPU\u30fbCVR\u30fb\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u7121\u6761\u4ef6\u306b\u639b\u3051\u5408\u308f\u305b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u305d\u308c\u305e\u308c\u304c\u4f55\u3092\u8868\u3057\u3001\u3069\u306e\u6bcd\u6570\u3068\u671f\u9593\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u63c3\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u305d\u3057\u3066\u4f55\u3088\u308a\u3001\u58f2\u4e0a\u30d9\u30fc\u30b9\u306eLTV\u306a\u306e\u304b\u3001\u7c97\u5229\u30d9\u30fc\u30b9\u306eLTV\u306a\u306e\u304b\u3001\u9867\u5ba2\u7372\u5f97\u8cbb\u7528\u307e\u3067\u5dee\u3057\u5f15\u3044\u305f\u5024\u306a\u306e\u304b\u3092\u533a\u5225\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n<p><strong>\u30aa\u30bf\u30af\u304f\u3093\u7684\u306b\u306f\u3001LTV\u3068\u306f\u300c\u9867\u5ba2\u304c\u3044\u304f\u3089\u6255\u3046\u304b\u300d\u00d7\u300c\u4f55\u56de\u6255\u3046\u304b\u300d\u00d7\u300c\u6255\u3063\u3066\u304f\u308c\u305f\u91d1\u984d\u306e\u4f55\u5272\u304c\u6b8b\u308b\u304b\u300d\u306e\u30b2\u30fc\u30e0\u306a\u306e\u3067\u3042\u308b\u3002<\/strong><\/p>\n<p>\u305f\u3060\u3057\u3001\u5b9f\u52d9\u3067\u306f\u300c\u4f55\u56de\u6255\u3063\u3066\u304f\u308c\u308b\u304b\u300d\u3092\u6b63\u3057\u304f\u63a8\u8a08\u3059\u308b\u306e\u304c\u4e00\u756a\u96e3\u3057\u3044\u3002<\/p>\n<p>\u639b\u3051\u7b97\u81ea\u4f53\u306f\u7c21\u5358\u3002\u96e3\u3057\u3044\u306e\u306f\u3001\u305d\u306e\u6570\u5b57\u3092\u3069\u3053\u304b\u3089\u6301\u3063\u3066\u304f\u308b\u304b\u3002<\/p>\n<p>\u3053\u308c\u305e\u3001\u7b97\u6570\u306f\u7c21\u5358\u3001\u5546\u58f2\u306f\u96e3\u3057\u3044\u8aac\uff57\uff57\uff57\uff57\uff57<\/p>\n<p>\u30c1\u30e3\u30c3\u30d4\u30fc\u5148\u751f\u306e\u6700\u7d42\u8b1b\u8a55<\/p>\n<p>\u30aa\u30bf\u30af\u304f\u3093\u306e\u66b4\u8ad6\u3092\u4e00\u8a00\u3067\u307e\u3068\u3081\u308b\u306a\u3089\u3001LTV\u306f\u300c\u5358\u4fa1\u00d7\u56de\u6570\u00d7\u5229\u76ca\u7387\u300d\u3067\u5206\u89e3\u3067\u304d\u3001CVR\u306f\u305d\u306e\u9867\u5ba2\u3092\u4f55\u4eba\u7372\u5f97\u3067\u304d\u308b\u304b\u3092\u8a08\u7b97\u3059\u308b\u5074\u306b\u7f6e\u304f\u3001\u3068\u3044\u3046\u6574\u7406\u304c\u5b9f\u7528\u7684\u3067\u3059\u3002\u9867\u5ba2\u306e\u7d99\u7d9a\u72b6\u6cc1\u3084\u7c97\u5229\u3092\u542b\u3081\u3066\u8a08\u7b97\u3059\u308b\u8003\u3048\u65b9\u306f\u3001[Salesforce\u306eLTV\u8a08\u7b97\u89e3\u8aac](https:\/\/www.salesforce.com\/jp\/analytics\/calculate-life-time-value\/?bc=OTH&#038;utm_source=chatgpt.com) \u3084 [American Marketing Association\u306eLTV\u30ac\u30a4\u30c9](https:\/\/www.ama.org\/toolkits\/ama-lifetime-value-calculator\/?utm_source=chatgpt.com) 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